Ever wondered how most of our conversation has the mode of comparison laced at the subconscious level. Every time I remark: I like coffee, I am subconsciously saying that I like coffee better than tea or colas or better still vodka! The same applies for clothes, people and situations.
Now I start meandering into thought whether this is a social and cultural conditioning. Do we always look at people, objects and emotions in the comparison mode? When does an individual learn this: as a child or as an early adolescent who has some experience in life?
When babies cry while being fed with milk instead of orange juice, do they react to the taste because they don't find it as appealing or simply because it does not taste good. It's a wonder to observe all these nitty-gritties of life.
Just pause through your thoughts in a given time and observe yourself and think how many times your thoughts are based on comparison. When you decide to read instead of watching television, you compare; when you exclaim, "I love kissing!" you are comparing it with something else, say caressing; when you remark "I love this place," you are doing a fast mental comparison of different places and arriving at a conclusion.
Of course, along with all this, memory plays a pivotal role which aids in comparison and decisions.
And so what are the tales of comparison in your experiences . . .