Saturday 2 May 2020

Indigo is the new red

This post is part of the Chennai Bloggers Club's CBC VIBGYOR BLOG TAG 2 where some of us will write a post on the colours of VIBGYOR each day starting 1st of May to the 7th of May, 2020.

The colour theme for today's post is Indigo. 

Indigo was a relatively unknown colour to me in terms of utility. I knew the colour only as the reason for the British to trade in India. The dye started it all. Until recently, say ten years or more, Indigo was not a colour that I would think in terms of garment, or any other product and then the whole barrage of the garment-induced craze for indigo - Was it Fabindia? Perhaps. Then the entire apparel industry started promoting the colour and the people lapped up the colour almost to the point of dizziness. It wasn't common to hear:

"Indigo is my favourite colour."

"Indigo is love."

"Indigo goes with any colour"

"Indigo is Indigo and nothing can beat it." 

Then the world of commerce banked on the popularity of the colour and unfolded many items in this colour - Curtains, towels, home decor, and as they commonly say, the rest is history.

Then Indigo airlines was born in 2006 as a tribute to this colour which has its roots firm in history and has travelled from being the reason for India's bondage to the favourite colour of its people.

Now, I like Indigo too for its earthiness but what I dislike about this colour is that it bleeds too much
and I always have to take utmost care while washing any Indigo coloured fabric.

Please do visit the blogs of Kaushik, Clement and Kumuta and Pratip who are also
participants of the #CBCVIBGYORBLOGTAG2.


  1. Replies
    1. Indeed! Do wise minds think alike OR do we have nothing else to write about, is the question!

      What's your take?

  2. The fabindia connection is fresh news to me. But of course the saturation of indigo all around was known :)

    1. Fabindia wasthe first thing that came to my mind, hence added that. Indeed, a might saturation but I adore that colour.

  3. Indigo reminds me of ujala for some reason :P
    Hope indigo airlines survives Covid and Fabindia reopens at some point too

    1. Ah! Oru thuli Ujala! Thanks for stopping by here, Samyuktha and welcome to the meaderings. Hope you blog much and yes, we get to go to Fabindia again but until then let us shine our whites with Ujala at home!



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