Indigo is the new red

This post is part of the Chennai Bloggers Club's CBC VIBGYOR BLOG TAG 2 where some of us will write a post on the colours of VIBGYOR each day starting 1st of May to the 7th of May, 2020.


The colour theme for today's post is Indigo. 

Indigo was a relatively unknown colour to me in terms of utility. I knew the colour only as the reason for the British to trade in India. The dye started it all. Until recently, say ten years or more, Indigo was not a colour that I would think in terms of garment, or any other product and then the whole barrage of the garment-induced craze for indigo - Was it Fabindia? Perhaps. Then the entire apparel industry started promoting the colour and the people lapped up the colour almost to the point of dizziness. It wasn't common to hear:

"Indigo is my favourite colour."

"Indigo is love."

"Indigo goes with any colour"

"Indigo is Indigo and nothing can beat it." 

Then the world of commerce banked on the popularity of the colour and unfolded many items in this colour - Curtains, towels, home decor, and as they commonly say, the rest is history.

Then Indigo airlines was born in 2006 as a tribute to this colour which has its roots firm in history and has travelled from being the reason for India's bondage to the favourite colour of its people.

Now, I like Indigo too for its earthiness but what I dislike about this colour is that it bleeds too much
and I always have to take utmost care while washing any Indigo coloured fabric.


Please do visit the blogs of Kaushik, Clement and Kumuta and Pratip who are also
participants of the #CBCVIBGYORBLOGTAG2.